Facebook Deals Help Sell Warriors Merchandise
Before Facebook launched its Deals service, the NBA Golden Sate Warriors who play near Facebook's Bay Area headquarters were approached by the company to beta test the new program as a launch partner. The Warriors decided to offer a Facebook Deal for each home game for the remainder of the season.
The team is mostly using the Individual Deals to offer Warriors merchandise discounts or post-game access to players for fans who check in to individual games. It is a trial and error approach to figure out which tactics will best encourage people to get involved with the brand on a deeper level. The team has found success using its greatest commodity, which is the players themselves . They get the biggest response when they involve a meet-and-greet with a player in the night's deal.