goldenstatemedia

© pattininews

In the face of a disastrous road trip that shut down the Golden State Warrior's playoff hopes, the team's new ownership is attempting to mollify their fan base with a number of pledges. If the team does not make the playoffs in 2012, season ticket prices will not be raised.

If they fail to land an All-Star, then autographed All-Star Warriors merchandise will be distributed to season ticket holders. And if the team fails to win at least 25 home games at Oracle Arena next year, they will conduct a two-hour autograph session for season ticket holders. While it isn't going to make fans as happy as a winning season, at least it is something to show them that the team's ownership cares about the fans that they need to fill their seats.

© marcopako 

Before Facebook launched its Deals service, the NBA Golden Sate Warriors who play near Facebook's Bay Area headquarters were approached by the company to beta test the new program as a launch partner. The Warriors decided to offer a Facebook Deal for each home game for the remainder of the season.

The team is mostly using the Individual Deals to offer Warriors merchandise discounts or post-game access to players for fans who check in to individual games. It is a trial and error approach to figure out which tactics will best encourage people to get involved with the brand on a deeper level. The team has found success using its greatest commodity, which is the players themselves . They get the biggest response when they involve a meet-and-greet with a player in the night's deal.

© permanently scatterbrained

The Golden State Warriors uniforms had been a source of embarrassment for some of their fans for years, with their orange, yellow and blue color scheme. However, in 2010 the team unveiled a totally redesigned uniform that creates a classic look for the Warriors, with the Golden Gate Bridge making up the main part of the new logo. Warriors merchandise with the new logo went on sale to the public months after the new uniforms were unveiled.

The color orange and the thunderbolt were both removed from the new uniforms as well, as these design elements did not exactly strike fear into the hearts of opponents. The result is a sharper and cleaner image for a franchise that has long needed a new look. While it may not guarantee a winning season for the Warriors, it certainly doesn't hurt.